Start Here: Your 4-Step Routine

Four products, in this order. That is the whole foundation, and everything after it is optional.

  • Suits every skin type
  • Morning and night
  • About five minutes

Cleanser

  • Removes makeup, sunscreen and daily buildup
  • Keeps pores looking clear
  • Preps skin so the next steps absorb
Shop Cleanser →

Toner

  • Rebalances skin after cleansing
  • Adds a first layer of hydration
  • Helps the serum absorb
Shop Toner →

Serum

  • Concentrated ingredients for your main goal
  • Lightweight layer that absorbs quickly
  • Works with hydration, brightening, firming & more
Shop Serum →

Moisturizer

  • Locks in hydration from the earlier steps
  • Supports a smooth, comfortable feel
  • Keeps skin soft through the day and night
Shop Moisturizer →

In the morning, finish with sunscreen.

Ready for more? Build on your routine

Once the four steps feel easy, you can add more — one at a time. Give each new product about two weeks before adding the next, and patch test anything new on a small area first.

Night · before your cleanser

Oil cleanser

Melts away makeup, sunscreen and oil so your regular cleanser can clean the skin itself. Together they're called a double cleanse.

How: Massage onto dry skin, add a little water until it turns milky, then rinse. Follow with your usual cleanser.

1–3 times a week · after cleansing

Exfoliator

Lifts away dull, dry surface buildup for smoother, brighter-looking skin.

How: Start once a week and build up slowly. Skip it on nights your skin feels sensitive, and wear sunscreen the next morning.

Every day · after toner

Essence

A light, watery layer that adds extra hydration and helps skin feel soft and plump.

How: Pour a few drops into your palms and gently press into the face.

1–3 times a week · after toner or essence

Mask

A concentrated boost of hydration — a relaxing extra when skin feels dry or tired.

How: Follow the timing on the pack — most sheet masks come off after 15–20 minutes, while wrapping and sleeping masks stay on longer. Pat in any leftover essence, then moisturize.

Every day · before moisturizer

Eye cream

Light care made for the delicate skin around the eyes, to keep it feeling smooth and hydrated.

How: Take a rice-grain amount and tap gently around the eye area with your ring finger.

Every morning · last step

Sunscreen

Protects your skin from the sun's UV rays — the most important step for keeping skin looking healthy over time.

How: Apply generously as the final step each morning, and reapply every 2 hours when you're in the sun.

As needed · on clean skin

Spot patches

Small patches that cover individual blemishes, keeping fingers off and helping spots look calmer.

How: Apply to a clean, dry spot before bed and peel off in the morning.

Explore more

Shop all products

Discover our complete selection of skincare, makeup, and beauty tools.

How: Browse by product type, step, or skin concern — everything is organized to help you build the perfect routine.

The full routine, in order

● Your 4 core steps○ Optional extras

  1. Oil cleanser
  2. Cleanser
  3. Exfoliator (1–3× a week)
  4. Toner
  5. Essence
  6. Serum
  7. Mask (1–3× a week)
  8. Eye cream
  9. Moisturizer
  10. Sunscreen (morning)

This is the classic K-beauty routine. Nobody needs every step every day — pick what your skin enjoys.

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Not sure which products are right for you? Ask our team in store — we'll match each step to your skin.